Profile

Entrepreneurial executive with 15+ years of experience managing national sales, marketing and events programs for private companies as well as Fortune 100 brands. Proven leader with the experience to develop and implement innovative strategies, lead multi-faceted teams to success, break revenue records, drive products from conceptualization to implementation and define new and emerging opportunities for growth. Inspirational managerial style with an ability to motivate diverse teams within a corporate environment as well as remote field staff.

 General Qualifications:
 
 Departmental P & L Management
 Sales and Business Development
 Annual Marketing Strategy and Budget Planning
 Customer Acquisition and Retention, CRM
 Public Relations Strategy and Planning
 “C” Level Client & Agency Experience
 International Events Planning
 Staff Training and Development
 Email, SEO, PPC Development and Analytics
 B2B and B2C Program Management
 Collateral and Branding Development
 Contract Negotiation and Pricing
 

Professional Experience

ITM Agency – Los Angeles, CA
FREELANCE BRAND MARKETING & EVENT CONSULTANT
After having been laid off from Paradigm, I began freelance consulting. Projects include annual marketing strategy development and review, experiential program development, sales promotion development, budget oversight, creative design elements, event development, management and reporting. Worked with a range of executives including CEO, CMO, CFO, SVP, Directors as well as internationally and nationally based sales staff.

 Directly responsible for budgets as large as $4M.
 Produced corporate programs on an International level, developed and managed national tours, high profile events and promotions.
 Clients included: Diesel Jeans, Levis, Lee, Wrangler, Columbia Sportswear, Carlings, Live Nation, Motorola, March of Dimes.
 Currently in consideration for a highly coveted national experiential marketing award by Event Marketer Magazine.

Paradigm Management Services - Los Angeles, CA
DIRECTOR, MARKETING AND COMMUNICATIONS
Hired by nation’s leading catastrophic care management company to create the marketing and communications strategy, a newly created position and task that had not been done for 10 years prior. Broad scope of responsibility including marketing, advertising, public relations, copywriting, collateral development, tradeshows, seminars, sales tools, and B2B partnerships. Reported to CEO and SVP.

 Produced highest revenue in history within one product category by implementing new strategy and pricing structure.
 Created new product which expanded company’s book of business with existing customers.
 Increased company website traffic by 200%, obtained #1 ranking in top 3 search engines, increased database contacts by 500%.
 Spearheaded national PR campaign which received an award, national media exposure and increased brand recognition.

Vegas Music Conference, Inc. – San Diego, CA
CHIEF EXECUTIVE OFFICER
Took a music industry business idea and transformed it into an operational company after having secured $250,000 in private investment. Created departmental budgets, global marketing and communications plan, conference seminars and special events, sponsorship tiers, property scouting, website and online marketing development and analytics, media buying, talent booking, and pricing. Responsible for company-wide P&L, business development and copy writing. Reported to Board of Directors.

 Broke 3 records in history of Las Vegas in the first year of conference. Generated 20,000 attendees in first year.
 Gained International media exposure including, print, radio and television.
 Obtained major industry sponsors including Universal Records, Rane, Sam Ash and Hard Rock Hotel & Casino.

SMS.ac – San Diego, CA
DIRECTOR OF INTERNATIONAL MARKETING AND EVENTS
Hired by Pre-IPO wireless telecom company to refine and expand global marketing and events program. Managed annual budget, created online marketing campaigns, customer acquisition and retention programs, SEO campaigns, product launches, landing pages, conference participation, B2B business development, managed cross functional teams including engineers, legal counsel, QA teams, business development, PR and creative personnel. Reported to CEO and SVP.

 Created International private label conference for the telecommunications industry.
 Created global email marketing campaigns with 20% success rate of new customer acquisition.
 Developed partnerships with industry leading charities, sports associations, record labels and consumer products.

Brown and Williamson, Inc – Los Angeles, CA
NATIONAL EVENTS MANAGER
Directly recruited from In The Mix Promotions by former client to manage events and sales program having been eventually promoted to National Events Manager. Directly managed $2.1M marketing budget handling event marketing campaigns, sponsorships, cross promotional opportunities and product sampling. Managed ROI for event campaigns, 36 full-time direct reports, celebrity partnerships, and third party agencies. Created national training program and training materials for the national events program.

 Increased account universe by 400% and increased product sales by 30%.
 Achieved annual marketing and sales goal within the first five months from date of hire ranking #1 territory in sales.
 Created a marketing strategy that transformed the industry for generating revenues in event marketing.

In The Mix Promotions – San Diego, CA
PRESIDENT
Created marketing and events agency while sophomore in college. Grew company from 1 person to 80 employees within 2 years. Pitched million dollar marketing programs, on/off premise sampling events, sponsorships and cross promotional opportunities. Conducted market research and planning, conceptualization, experiential marketing, and events strategies for Fortune 100 brands. Handled all P & L, pricing, advertising, marketing, budgets, tradeshows, hired, trained and managed a national staff of 80 employees.

 Doubled company growth and client roster year over year from 1998-2001. Tripled agency revenues for years 1999 and 2000.
 Won “Best of” Marketing Agency of the Year in San Diego, 2000.

Software Competencies
Excel, Word, Power Point, Outlook, Photoshop, InDesign, Wordpress, Twitter, VTrenz CRM, Google Analytics, Ad Words, YouTube

Professional Development
 Successful Sales, Proper Selling Techniques, Handling Media and Public Relations Training
 Automated Email Marketing Campaign, Surveys and Micro Sites Creation and Management
 Microsoft Power Point, Excel, Macros, Word and Access Training
 Market Research, Data Mining and Analysis Training
 Media Training for Public Relations
 Online Marketing Analytics
 Film Production & Editing

Education
MBA, Marketing National University San Diego, CA (work in progress)
B.A., Economics San Diego State University San Diego, CA

Associations
Accredited Member - International Airlines Travel Agent Network (IATAN)
Accredited Member - International High IQ Society
Member - American Marketing Association