DANIEL BUSSIUS RESUME

Profile

Entrepreneurial executive with 15+ years of experience managing national sales, marketing, operations and events personnel for private companies as well as Fortune 100 brands. Proven leader with the experience to develop and implement innovative strategies, lead multi-faceted teams to success, break company revenue records, drive products from conceptualization to implementation and define new and emerging opportunities for growth. Inspirational managerial style with an ability to motivate diverse teams within a corporate environment as well as remote field staff.

 General Qualifications:

 

P & L Management

Sales and Business Development

Customer Acquisition and Retention, CRM

Strategic Market and Budget Planning

PR Planning and Media Pitching

Website Development and Analytics

Staff Training and Development

Email Marketing, SEO, PPC Development and Analytics

B2B and B2C Program Management

Collateral and Branding Development

Contract Negotiation and Pricing

International Events Planning

 

Professional Experience

Global Medical Directory – Los Angeles, CA

2009-Present

DIRECTOR OF MARKETING

Hired by an Internet start-up company boasting the world’s largest online portal for the cosmetic surgery industry to develop the online portal, website functionality, branding and marketing plan. Responsibilities include managing a team of 17 IT professionals based in India, 3 programmers based in Russia and a US based team of 4 employees. Developed strategy for the global site map, website functionality including billing platform, CRM, email marketing, membership tiers, social networking, content acquisition, corporate communications and revenue metrics.

Manage the project deliverables and milestones for 24 full-time employees with a 90% success rate.

Implemented a global data mining program to obtain and verify the list of surgeons worldwide for the sales pipeline.

Developed the pricing model as well as the communications strategy with a waterfall approach integrated within a custom CRM.

Paradigm Management Services - Los Angeles, CA

2007-2009

DIRECTOR, MARKETING AND COMMUNICATIONS

Hired by nation’s leading catastrophic care management company with over $170M annual revenues to create the marketing and communications strategy, a newly created position and task that had not been done for 10 years prior. Broad scope of responsibility including on and offline marketing and analytics, P & L, advertising, public relations, copywriting, collateral development, pricing, tradeshow participation, customer seminars, promotions, sales tools, and B2B partnerships. Report to CEO and SVP.

Produced highest revenue in history within one product category by implementing new strategy and pricing structure.

Created new product which expanded company’s book of business with existing customers.

Increased company website traffic by 200%, obtained #1 ranking in top 3 search engines, increased database contacts by 500%.

Spearheaded national PR campaign which received an award, national media exposure and increased brand recognition.

Vegas Music Conference, Inc. – San Diego, CA

2005-2007

MANAGING DIRECTOR / CEO

Recruited by a privately owned International entertainment organization to transform a business plan into an operational company. Created departmental budgets, global marketing and communications plan, conference seminars and special events, sponsorship tiers, property scouting, website and online marketing development and analytics, media buying, talent booking, and pricing. Responsible for company-wide P & L, hiring, training and managing senior management, creating B2C communications, business development and copy writing. Reported to Board of Directors.

Broke 3 records in history of Las Vegas in the first year of conference. Generated 20,000 attendees in first year.

Gained International media exposure including, print, radio and television.

Obtained major industry sponsors including Universal Records, Rane, Sam Ash and Hard Rock Hotel & Casino.

SMS.ac – San Diego, CA

2004-2005

DIRECTOR OF INTERNATIONAL MARKETING AND EVENTS

Hired by industry leading Pre-IPO global telecommunications company to refine and expand global marketing, communications and events program. Managed a $10M annual budget, created online marketing campaigns and analytics, customer acquisition and retention programs, SEO campaigns, media acquisition, database management and communications, product launches, online content, landing pages, conference participation, conference creation, B2B business development, managed cross functional teams including engineers, legal counsel, QA teams, business development, PR and creative personnel. Reported to CEO and SVP.

Created International private label conference for the telecommunications industry.

Created global email marketing campaigns with 20% success rate of new customer acquisition.

Developed partnerships with industry leading charities, sports associations, record labels and consumer products.

BFG Communications – Hilton Head, SC

2004-2004

NATIONAL EVENTS MANAGER

Directly recruited by award winning communications agency to create national event marketing strategy for Fortune 100 clients. Position was a contract basis. Directly managed $2.1M marketing budget handling marketing campaigns, email marketing, sponsorships, cross promotional opportunities and product sampling. Managed asset tracking, ROI for marketing and event campaigns, managed 36 full-time direct reports, event creation, celebrity partnerships/booking, sponsors and third party agencies. Created collateral, pitched multi-million dollar marketing programs, oversaw marketing analytics as well as created custom POS for retail programs. Created national training manual and reports, trained staff on the marketing and events program. Reported to CEO.

Created one of the largest and most successful marketing programs within the client’s industry segment.

Implemented marketing strategy that transformed the industry for generating revenues for event marketing.

Designed, booked and managed a $650,000 national tour including 50 DJ’s, 36 bands, 70 dancers, 20 specialty acts and 2 promotional tour vehicles that covered 30 tour dates. Major sponsors included car manufacturers, record labels, and magazines.

Brown and Williamson, Inc – Los Angeles, CA

2002-2004

TERRITORY MARKETING MANAGER

Directly recruited from In The Mix Promotions by former Fortune 100 client to manage Southern California. Managed territory annual marketing and events budget, managed inventory with annual value exceeding $600,000. Trained staff, negotiated contracts with venues, third party vendors and talent. Oversaw territory P & L, sales initiatives, brand launches, product placement, designed and managed events, sponsorships, talent booking, and product sampling campaigns. Reported to Regional Manager.

Increased account universe by 400% and increased product sales by 30%.

Achieved annual marketing and sales goal within the first five months from date of hire ranking #1 territory in sales.

Created marketing, sales and training materials that were implemented company-wide for the national sales force.

In The Mix Promotions – San Diego, CA

1998-2002

PRESIDENT

Created boutique marketing and events company while sophomore in college. Grew company from 1 person to 80 employees within 2 years. Pitched million dollar marketing programs, created national marketing programs, retail marketing programs, on/off premise sampling events, sponsorships and cross promotional opportunities. Conducted market research and planning, conceptualization, experiential marketing, promotions and events strategies for Fortune 100 brands. Handled all P & L, pricing, advertising, marketing, budgets, tradeshow participation, licensing, hired, trained and managed a national staff of 80 employees.

Doubled company growth and client roster year over year from 1998-2001. Tripled agency revenues for years 1999 and 2000.

Won “Best of” Marketing Agency of the Year in San Diego, 2000.

UST, Inc. – San Diego, CA

1994-1998

SALES TRAINER AND LOCAL EVENTS MANAGER

Hired by nation’s category leading consumer packaged goods company to manage local marketing and event budget. Negotiated on site advertising and sponsorship terms with NASCAR, PBRA, Motocross, Super Cross, and college events. Scouted and negotiated terms for product placement opportunities for company flagship product line for both on and off premise accounts.

Successfully orchestrated #1 market in US for new product launch in product sales.

Increased account universe by 100%

Increased retail product placement within territory by 150%.

Expert Competencies

Microsoft Excel, Word, Publisher, Power Point, Outlook, Lotus Notes, Quick Books, Adobe Photoshop, In Design, Vtrenz, Ad Copy and Design, Film Production, Editing, Online Marketing, Email Marketing, Google Ad Words, SEO, Web Design and PPC.

Professional Development

Successful Sales, Proper Selling Techniques, Handling Media and Public Relations Training

Automated Email Marketing Campaign, Surveys and Micro Sites Creation and Management

Microsoft Power Point, Excel, Macros, Word and Access Training

Market Research, Data Mining and Analysis Training

Media Training for Public Relations

Online Marketing Analytics

Film Production & Editing

Education

MBA, MarketingNational University San Diego, CA (work in progress)

B.A., Economics San Diego State UniversitySan Diego, CA